Why KleenGrip Steri-Strips?

KleenGrip Steri-Strips™ conveniently solves the ongoing problem of germ control on shopping cart handles while providing an excellent advertising medium for in-store merchants. The Strips are placed directly on the cart handle providing continual, close-up, impactful, can’t miss product impressions throughout the duration of the shopping experience.

A woman attaches the Steri-Strip to the shopping cart handle

 

Product Specifics:

  • 5,000 Units/Store with a maximum 30 day distribution cycle exclusively limited to only 11 - 13 advertisers per cycle
  • Available in single and multi cycle insertions
  • Extremely low cost/impression
  • Assured category exclusivity for each advertiser

KleenGrip's Objectives are to:

  • Build Brand Equity
  • Announce New Item Roll Outs
  • Raise Brand Awareness
  • Introduce Packages or Products
  • Provide Consumer Information
  • Align your Brand with our Shopper-centric, environmentally friendly product.

KleenGrip Steri-Strips™:

  • Reaches shoppers who may not have intended to shop your aisle
  • Creates impulse buying opportunities
  • Delivers shopper response with cents-off programs
  • Allows for cross marketing programs
  • Increases brand impressions with shoppers
  • Drives shoppers to your brand

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KleenGrip's Benefits & Comparisons

KleenGrip's solves the shoppers concerns about touching “germy” handles, requires little behavior change by the shopper, and provides a perfect medium to drive traffic directly to advertised products instead of just giving away profits at the point of purchase (as shelf located coupons do).

 

Market Penetration Costs

Market Penetration graphs

 

*Smart Source charges additional fixed production fees in excess of $5000 and variable production costs of $5/store

**FSI charges additional cost for the coupon insert itself. Cost/Coupon based on $200/m average.

***KleenGrip DOES NOT charge any additional set up, production or insert fees. DOES NOT include Retailer’s savings for cost of sani-wipes at door.

 
   
patpending

 

© KleenGrip
Wednesday, 22 February 2012